Every marketer, brand, business dream is their website appear on Google search engine's 1st page. But that's not an easy task. Google just crawled only 4% of the internet, it's hard to get appear on the search results. But this not impossible for anyone. with some search engine optimise you can get higher ranking in Google.
To do your website optimise for search engine, google helps you with their SEO tools that your website can rank on search engine. The most interesting thing is this every SEO tool is free.
Latest dive into this Google Free SEO tools list:
1. Google Analytics
Google Analytics is a web analytic tool that can track & report your website activity. You can monitor your website source traffic, bounce rate, sessions. You can track real time sessions on analytics, which enables you to gain insights about current site visitors.
Google Analytics is an oxygen for your website, can't live without it.
For more information https://support.google.com/analytics/answer/1008015?hl=en&ref_topic=3544906
2.Google Mobile Friendly Test
According to search engine land 50% searches came from Mobile Devices. So, Google is focused on more to more on mobile compatibility. Mobile is a revolutionary technology. For this, the internet has easily reached many people. As the world becomes more and more obsessed with small displays, Google has recently started downgrading non-mobile friendly sites. Because Google wants to improve the experience of its search engine users, it will be difficult to rank websites that are not mobile friendly.
Just go to https://search.google.com/test/mobile-friendly an put your website URL and see its mobile friendly or not.
For more information https://support.google.com/webmasters/answer/6352293
3.Google Search Console
Google Search Console is helps monitor, maintain, and troubleshoot your site's presence in Google search results. It lets you know if Google is crawling and find website to appear on search results. It’s a best way to keep track your website performance on search engine. You can also fix your site index problems and Troubleshoot your search engine features.
You need Data then this is your ultimate SEO tool.
For more information https://support.google.com/webmasters/answer/9128668?hl=en-GB&ref_topic=9128571
4.Page Speed Insight
Another important SEO tool is Google Page Speed Inside, you can check your website speed with this tool and get suggest how to improve your site performance. It shows both mobile & desktop speed performance. You can measure which element or unnecessary thing for your website which removing will speed up your website opening.
Speed matter to human life, every want fast & quick, no one want to a slow & sluggish website. Don’t ignore page speed.
For more information https://developers.google.com/speed/docs/insights/v5/about
5.Google keyword planner
Keyword Planner helps you find keywords to promote your search. You can use this free tool to discover new keywords related to your business and to estimate and target the searches they receive. This is part of Google Advertising. If you need to access this tool, you are registered with Google Keyword Planner.
You can get huge keywords related to your business, product or site. Helps you notice which keywords should perform well. In addition to this it helps to do keyword estimated cost and keyword organization.
For more information https://support.google.com/google-ads/answer/7337243?hl=en#:~:text=Keyword%20Planner%20helps%20you%20research,the%20cost%20to%20target%20them.
6.Google Trends
Google Trends can tell you what keywords are trending globally and locally. Basically, Google Trends shows which keywords have been searched the most. It shows you real time trending topics as well as 12-month-old trending topics.
You can see your regional trending topics around the world, compare keywords, and get keyword suggestions. It will a great seo tool to keep update with the world.
For more information https://about.google/intl/en-GB/
7.Google Forms
Google Forms is a great tool for analysing and surveying your business or site. You can do poll, surveys, q&a and much more with the tool. It’s a great way interact with people and know how to improve the site.
For more information https://support.google.com/a/users/answer/9302965?hl=en#:~:text=Manage%20event%20registrations%2C%20create%20a,glance%20with%20charts%20and%20graphs.
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